- 2026
process
Casa de Rose is a collection of exclusively rosé wines from Zarea, one of Romania’s established wine producers. A specially selected bottle was chosen for the range to underline the elegance and feminine character of the wines. Our task was to build a visual identity around these qualities while maintaining a connection to the traditional character of winemaking.
The design is centred around a stylised illustration of a classic winery, visually embodying the idea of the “House of Rosé”. Its rustic character is balanced by the soft colour palette of the label and the natural hue of the wine, creating a cohesive product image. The label follows the shape of the bottle organically, while the expressive illustration gives the collection a distinctive presence and helps it stand out on the shelf.
