- 2026
process
The Valori collection for Javgur Winery is built around the idea of the values that shape our lives. Its name, translating from Romanian as Values, reflects the concept behind the series, where each wine represents a different virtue such as love, family, tradition, friendship, and other timeless principles. The challenge was to create a visual identity capable of expressing the emotional character of each wine while maintaining a cohesive and recognizable design language across the entire collection.
The central visual element is a stylized grapevine into which the name of each value is seamlessly woven in hand-crafted calligraphy. This approach transforms typography into an integral part of the illustration, allowing every label to tell its own story while remaining part of a unified family. Carefully selected materials and refined printing techniques complete the design, adding depth, texture and a tactile quality that enhances the emotional character of the collection.
