- 2024
process
Our collaboration with Gogu Winery has long surpassed the boundaries of work, evolving into a strong friendship. From the very first days of this family winery, we have been involved in shaping the visual identity of their products. As the winery has grown and experimented with production, our design approach has also evolved, reflecting the brand’s development and exploration of new ideas. The Metafora 1000 project — a limited edition of 1000 bottles — stands as a vivid testament to this shared transformation and the pinnacle of the winery’s portfolio. Our main challenge was to preserve its recognizable essence while offering a fresh perspective inspired by the image of molten lava as a symbol of nature’s energy and wealth.
The label design for Gogu Metafora 1000 reinterprets a familiar concept that has become synonymous with quality for wine enthusiasts. The composition retains the key elements of the original but gains a dynamic touch through expressive golden lines resembling lava flows, embodying the power of nature. Selective use of tactile varnish and gold foil enhances the sense of exclusivity and premium character. The final result seamlessly complements the winery's collection, highlighting its most prestigious and unique product.
