Effiro - a series of German herbal liqueurs, is a project, in which our studio was right at its inception. Starting from the name itself, which we’ve developed, we sought to create an image that would optimally reflect the essence and energy of such an unusual product. The theme of energy and nature extends seamlessly into the label design, where every detail reflects the rich character of herbal ingredients and the craftsmanship of the product's creators.
The label for the Effiro liqueurs is a visual manifestation of subtle natural shades, emphasizing the natural flavor profile of the drink. Delicate botanical illustrations weave through the design, revealing the story of hand-picked herbs that make these liqueurs truly exceptional. The typography, clear yet refined, reflects the strong character of the drink, creating a harmonious balance between tradition and modernity.