When the Moldovan brewing giant Efes Moldova decided to launch a new variation of the popular Radler beverage, visually the new product had to continue the tone set by the original packaging design. However, it also had to reflect the main feature of the drink - intense raspberry flavor. These two factors have been paramount when developing the label design for Radler Zmeura.
The base for the design composition was the original Radler design, developed by our studio earlier. The main changes we introduced into the color scheme of the label, which had to emphasize the color of the beverage, as well as the raspberry illustrations, depicting the flavor of the product. As a result, while retaining the familiar image of Radler, the new label design reflects the character of the drink and makes it easier to communicate to the consumer.