- 2026
process
Jidvei is one of the most established and influential producers on the Romanian wine market, and the creation of its first premium brandy became a significant milestone for the brand. Our studio was invited to develop the full visual identity for Jidvei XO, shaping a design language that would introduce the product into a higher segment while remaining deeply rooted in the brand’s heritage. The project included the bottle decoration executed through silkscreen printing, as well as the design of the gift box, conceived as an integral part of the overall experience. From the very beginning, the focus was placed on restraint, balance and clarity, allowing the product’s status to be communicated through form, material and proportion rather than overt visual effects.
The visual concept is built around three core values: prestige, history and confidence. Deep, noble tones and disciplined graphic elements emphasize the maturity of the product, while silkscreen printing adds tactile depth and permanence to the bottle design. The gift box extends this language, reinforcing the sense of occasion and positioning Jidvei XO as a product meant for meaningful moments. Every element was carefully aligned to express continuity, craftsmanship and authority, creating a cohesive system where bottle and packaging speak with one voice. The result is a timeless premium identity that marks Jidvei’s entry into the brandy category with confidence and respect for its legacy.
