Our studio has been contacted by the famous company LL Kinahan’s Whiskey, that is known for its history of brand establishment. The main task of the project was rebranding, namely a new design development for label and Trade Mark of the company.
HERITAGE & ‘LL’ MARK
Kinahan’s was founded in 1779 on Trinity Street, Dublin. In 1807 Kinahan’s attracted the attention of Lord Lieutenant of Ireland, so much so that he ordered for the whiskey to be kept exclusively for himself. This resulted in each cask being marked ‘LL’ (Lord Lieutenant).
KINAHAN’S - THE FIRST DEFENDED WHISKEY BRAND IN THE WORLD
In 1863 the Court of Dublin awarded Kinahan’s LL Whiskey with legal protection against other Irish producers who were trying to invade the brand. This event is recorded in the Dublin archives, precedenting the first protection of a whiskey trademark in history.
THE CHOICE OF JERRY THOMAS
By the mid 19th Century LL Kinahan’s whiskey came to the attention of many American connoisseurs, including Jerry Thomas, “the father of American mixology”. LL Kinahan’s is known to have been the whiskey of choice for Jerry Thomas since 1862.
Queen Victoria grants Kinahan’s the Royal Warrant of Appointment as purveyors of wines and spirits to her household. The Royal Warrant is the ultimate seal of approval. To receive a Royal Warrant, a company must have been doing business with the household for at least five years. If they are successful, they can advertise the fact by displaying the Queen’s coat of arms. A Warrant also carries with it responsibilies. Beholders must exercise discretion, and make it their duty not to let standards slip.
1845 – The Royal Warrant of Appointment by Queen Victoria
1886 – A renewed Royal Warrant of Appointment by Queen Victoria
1901 - The Royal Warrant of Appointment by King Edward VII
This design is made on Avery Dennison paper label material.