- 2026
process
Amore Mio is a ready-to-drink wine-based cocktail line created for emotional and impulse-driven consumption. The studio’s task was to build a visual identity associated with summer and dolce vita, while maintaining an accessible price perception without looking cheap. The design needed to stand out instantly on shelf, clearly differentiate flavors and function as a cohesive system. The key challenge was to balance lightness and attractiveness with a clean, contemporary structure.
The visual concept is built around bright color differentiation and rhythmic stripes inspired by the patterns of beach umbrellas and sun loungers along the Amalfi Coast. Expressive typography and a structured label layout create a sense of movement, sunlight and effortless leisure. The vibrant palette enhances flavor perception, while the unified design system keeps the line recognizable and consistent. The result is a fresh and emotionally engaging product that successfully balances accessibility with strong visual appeal.
