process
For many years, our collaboration with the Moldovan winery Vinaria din Vale has been the foundation for numerous successful projects. The Vintage series has long been a part of the winery’s collection, but over time, it became necessary to refresh its visual identity. The main challenge was to modernize the design while preserving its connection to the brand and highlighting the unique character of the wines in this lineup.
The graphic landscape illustration is enhanced by refined printing techniques—gold foil embossing and tactile varnish add depth to the composition and emphasize its rustic character. The illustration features a beekeeper, a reference to the profession of the founders’ ancestor, symbolizing family traditions and generational continuity. This image has previously been used in the design of another series, creating a visual link between the brand’s product lines. The premium quality of the product is further accentuated by the use of special textured paper, enhancing the tactile experience and emphasizing attention to detail. The final result preserves the traditional style while gaining a new expressiveness that reflects the winery’s philosophy.