Avery Dennison Vintage Cookbook – Scandal Juice
Graphic Design, Packaging, Product Design
- 2023


A little birdie told me... oh, those birdies can be quite the tricksters, especially when a spicy detail comes up. Even the most mundane things can turn into a full-fledged scandal if you distort the message enough. And what’s a better juice for a scandal than a drink or two? White turns into black, truth into fiction, friendship into vitriol. This tale is as old as history, and we’ll never get tired of it even if we aren’t fond of it.

How do you cook a vintage design? 

Well, it’s not that hard, if you follow the recipe! Just take a large chunk of packaging design experience, divide it into several parts for convenience, mix in a glass of pure cask-strength inspiration, add a tablespoon of local ethnic spices, and sprinkle it with some craziness for seasoning. Sounds simple, doesn’t it?