BRIEF FOR NAME DEVELOPMENT
Dear sirs, please fill out this brief as detailed as possible and answer all the questions because it impacts directly the quality of our collaboration and the final result. Thank you in advance!

1. Date:

2. Client (Company): 

3. Product name and description: 

4. History of Trademark:

5. Product details
   - Price range: 
   - Points of sales:
   - Sales areas/regions:

6. Product USP – Unique Selling Point (key features of your product and how it is different from the competitors):

7. Product status – please choose one of the options:
- economy 
- middle
- upper middle
- premium 
- ultra premium

8. Target Audience, its key features (sex, age, income level, hobby, life style):

9. Main competitors:

10. Examples of names that you prefer:

11. How many words should the name consist of (a single word, two words?)

12. Which language should the name be in?

13. What meaning should the name cary?

14. Which characteristics should the name reflect?

15. Should the name be an existing word with a precise meaning or something abstract/meaningless?

16. What should be avoided in the name (for example, names, animals, etc.)?

17. Additional requests:

Thank you!