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Varietal Wine Label Redesign – Sekret Aristokrata
Graphic Design, Packaging, Product Design
- 2018
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Sekret Aristokrata (Nobleman's Secret) is a brand of Moldovan varietal and blended wines created for the Russian market. A distinctive feature of this trademark is the product's high quality and careful selection of the wines making up the product line, akin to a detailed collection of rare and curious items. And that's exactly the concept we've decided to pursue in the label design for this product by playing around with the idea of a private rare post stamp collection.

The refined character of the wines Sekret Aristokrata is emphasized in every element of the label design. First of all it’s in the selection of classic fonts typical for Old World wine labels, supported by additional graphic elements, which in conjunction create an impression of an abstract crest-like symbol. Temperate, minimalist color scheme emphasizes the premium quality of the product. While the custom cut of the label shaped as a post stamp adds a fresh nuance to the composition, making the product more attractive on the shelf thanks to the combination of classic and modern visual elements.