The series of premium wines under the brand name Genesis is a project by the renown Moldovan company Podgoria Vin that has decided to enter the international market with a set of quality bottled wines. In order to fulfill this project the company needed a packaging design, which would correspond to the product’s positioning and make it stand out among other products in the same category. Quality, refinement, an interesting origin - these are the main accents our studio has focused on while developing the visuals for the new product line by Podgoria Vin.
The word Genesis wields an entire spectrum of possible semantic interpretations. However, the producer has decided to put the main emphasis on the origin of wine itself, its link to the natural world. That is why the main visual element in the design is a stylized sign of the DNA helix, which morphs into a grapevine. Placed in the center of the label and processed with gold foil stamping, this symbol sets the tone for the entire composition and ties it together. Strict fonts, dark color scheme and quality wine paper all amplify the overall serious and somewhat mysterious feel of the label, emphasizing the premium class of the product. An elegant finishing touch is the brand’s legend applied with tactile varnish, which frames the central element and adds more volume to the label.