Gapra is a series of fruit cordials, produced as part of the umbrella trademark Izumov. The unique feature of these drinks is the use of authentic fruits grown and harvested in Crimea. From the packaging design point of view, the agency was required to create an image that would fit in organically into the general concept of the umbrella trademark, while also emphasizing the sweet, dessert character of the drink.
The packaging design created by the agency for the Gapra brand features a nostalgic feel, which is common to most of the brands in the Izumov portfolio. This is reflected through the use of certain type fonts, the general composition of the packaging, the use of certain graphic elements, and a toned down color scheme, which in conjunction create a feeling of a classic Crimean fruit cordial from the Tzarist Russia period. The differentiation of products in the line is carried out through the use of different color patterns as well as stylized illustrations of fruits that have been used in the production of each particular drink.